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In December, Sound Motives Studio worked with Freuds / Atomized Studios to deliver an audio advert, promoting Public Health England’s Every Mind Matters and The FA’s Heads Up mental health campaigns.
The advert features HRH The Duke of Cambridge alongside a number of high profile footballers, and ties in with a new video and social media campaign. It will be broadcast in stadiums across the country in early January, during The FA Cup third round.
All Emirates FA Cup third round fixtures will be delayed by one minute to encourage fans to ‘Take A Minute’ to think about looking after their mental health, as part of the Heads Up campaign.
The move will see all 32 ties (excluding replays) kick-off one minute later than their traditionally scheduled broadcast and non-broadcast timeslots, for example 3.01pm, 12.16pm and 7.46pm.
It is hoped that the initiative will raise awareness of the importance of looking after our mental health, with 60 seconds representing just the first step in the journey to improved wellbeing. During the minute delay, fans will be encouraged to consider the positive impact 60 seconds can have on their own wellbeing or in supporting a friend or family member.
The campaign has received coverage so far from the BBC, The Guardian, The Sun and Campaign, so it’s exciting to be involved in a project with such reach!
EY’s The Better Question Podcast
Back in August I started working with the gang over at Atomized Studios (part of Freuds PR). They'd begun producing a podcast series for EY entitled The Better Question, which looks to 'answer the better questions that will help CEOs and other senior executives lead...
Strrr TV – Matthew Plummer Fernandez
In his Strrr episode, Matthew explores the role that algorithms play in everyday life and culture. From their beginnings in the simple animations of the 1970s and 80s, through to the cutting edge neural networks and artificial intelligence of today, Matthew reveals the various ways in which algorithms are playing an increasing central role in our lives.
Technology Intelligence Podcast Series One Review
From February through to the end of May, I produced a six-part podcast series for The Telegraph newspaper, as part of their Technology Intelligence initiative. Working with journalist Harry De Quetteville as host, the series explores the future of technology across...
Strrr TV – Nelly Ben Hayoun
I first met Nelly back in 2016 whilst Worldwide FM was broadcasting from LA, for WeTransfer's 'How We Do LA' event. The day I was due to fly home to London, I spent a fun couple hours wandering around The Museum of Contemporary Art with her and...
Technology Intelligence Podcast: Episode 1 – The Future of Money
In mid-March I was asked to produce a new podcast series for The Telegraph, around a new initiative from the paper, Technology Intelligence. Technology Intelligence is a major new journalism initiative from the Telegraph. Our mission is to chronicle for our audience...
Strrr TV – Marie Jacotey
Back in February I headed down to Bermondsey to shoot another episode of Strrr TV with french illustrator Marie Jacotey. Check the episode here! Marie Jacotey is a London-based, French artist, whose work has established her as an enduring and charming presence on the...
Speaking at Music And Communities Conference 4 – Bucharest
At the end of the month I'll be speaking at the Music And Communities Conference 4 in Bucharest, for Black Rhino alongside Orpheu de Jong, from Amsterdam's Red Light Radio. It will be my first time in Romania, so very much looking forward to it! Our fourth conference...
Strrr TV – Gilles Peterson
When Daniel Brandt asked me to get involved with Strrr TV, with a focus on London's 'superstars and brilliant newcomers hailing from the world of music, art, design, film, and fashion', Gilles Peterson was one of the first people I got in touch with, and it turns out...
Kojey Radical – After Winter (videography)
Here's a live performance from Kojey Radical's appearance on Kate Hutchison's Worldwide FM show in August 2017. It was filmed on my Sony A7s with a 24-105mm lens on a shoulder rig, and colour graded with Film...
Worldwide FM talk at Glug x WeTransfer Event
Last summer I was asked by Rob Alderson to talk at the Glug x WeTransfer 'Passion Projects' event in Shoreditch. It was a good opportunity to consolidate my thoughts on the launch of the station, and the first year of running Worldwide FM, as well as articulating the...