In December, Sound Motives Studio worked with FreudsAtomized Studios to deliver an audio advert, promoting Public Health England’s Every Mind Matters and The FA’s Heads Up mental health campaigns.

The advert features HRH The Duke of Cambridge alongside a number of high profile footballers, and ties in with a new video and social media campaign. It will be broadcast in stadiums across the country in early January, during The FA Cup third round.

All Emirates FA Cup third round fixtures will be delayed by one minute to encourage fans to ‘Take A Minute’ to think about looking after their mental health, as part of the Heads Up campaign.

 

The move will see all 32 ties (excluding replays) kick-off one minute later than their traditionally scheduled broadcast and non-broadcast timeslots, for example 3.01pm, 12.16pm and 7.46pm.

 

It is hoped that the initiative will raise awareness of the importance of looking after our mental health, with 60 seconds representing just the first step in the journey to improved wellbeing. During the minute delay, fans will be encouraged to consider the positive impact 60 seconds can have on their own wellbeing or in supporting a friend or family member.

The campaign has received coverage so far from the BBC, The Guardian, The Sun and Campaign, so it’s exciting to be involved in a project with such reach!

WeTransfer’s A Message From Earth – Music Section

In November, for the 40th anniversary of NASA’s Golden Record project, I produced the music section for WeTransfer’s A Message From Earth. 

The brief was wonderfully broad; programming, producing and delivering a music section which attempts to reflect the diversity of music on planet earth, and explore the experience of musicians today. 

Strrr TV

Since finishing at Mistral Productions, I've linked up with Daniel Brandt and the Berlin team at Strrr TV, working as their UK editor. It's been a lot of fun so far,  allowing me to use my audio and video production background, whilst getting to research, contact and...

Timothy Morton

Whilst doing some research for future potential Strrr TV guests, I'd ended up on the Studio Olafur Eliasson website. Olafur Eliasson is an Icelandic-Danish artist known for sculptures and large-scale installation art employing elemental materials such as light, water,...

Taz Tron Delix

A few weeks back I came across the work of Taz Tron Delix, a London-based director. His work with JD. Reid, Novelist and Oscar #Worldpeace is great. He's got a piece for Adidas out right now as well. Having researched his stuff, I then bumped into him in the pub the...