Public Health England & The FA – Every Mind Matters / Heads Up Campaign

In December, Sound Motives Studio worked with Freuds / Atomized Studios to deliver an audio advert, promoting Public Health England’s Every Mind Matters and The FA’s Heads Up mental health campaigns.

The advert features HRH The Duke of Cambridge alongside a number of high profile footballers, and ties in with a new video and social media campaign. It will be broadcast in stadiums across the country in early January, during The FA Cup third round.

All Emirates FA Cup third round fixtures will be delayed by one minute to encourage fans to ‘Take A Minute’ to think about looking after their mental health, as part of the Heads Up campaign.

 

The move will see all 32 ties (excluding replays) kick-off one minute later than their traditionally scheduled broadcast and non-broadcast timeslots, for example 3.01pm, 12.16pm and 7.46pm.

 

It is hoped that the initiative will raise awareness of the importance of looking after our mental health, with 60 seconds representing just the first step in the journey to improved wellbeing. During the minute delay, fans will be encouraged to consider the positive impact 60 seconds can have on their own wellbeing or in supporting a friend or family member.

The campaign has received coverage so far from the BBC, The Guardian, The Sun and Campaign, so it’s exciting to be involved in a project with such reach!