Sound Motives Studio

In October 2017 I finished at Worldwide FM to begin a freelance career, launching
Sound Motives Studio.

Sound Motives Studio has consulted, produced and managed projects for brands, broadcasters and publishers including 7Digital, Sony Music, Strrr TV, The Telegraph, WeTransfer and Worldwide FM.


Sound Motives Studio has over 10 years of experience making audio content, from producing radio shows and documentaries on BBC Radio 1, 1Xtra and Radio 6Music, through to an extensive portfolio of work with brands including British Airways, Lufthansa,New Zealand Air, Rockstar Games and Wrigley’s.

Since launch, Sound Motives Studio has produced audio podcast series for The Telegraph and WeTransfer. The Telegraph’s Technology Intelligence podcast explores the future of tech in various sectors across business, and Audiovisual, in association with the International Centre of Photography, explores photography projects from around the world.

Our approach is always led by focusing on the audience. By creating engaging and intelligent content that is designed specifically for their needs, we ensure your goals are met.

If you have an idea for a podcast which you’d like to explore further with us, we’d be delighted to advise you, both from an editorial and technical perspective, so get in touch!


Alongside our work in audio and podcast production, we love producing visual content, whether it’s photography or video. 

Since launch, Sound Motives Studio has collaborated with Worldwide FM on video projects for WeTransfer and Sony Music, overseeing various aspects of production, from research, to shoot and edit, through to delivery.


Sound Motives Studio has produced various London-focused episodes for Berlin-based video platform, Strrr TV, researching and identifying suitable guests as well as shooting, editing and delivering episodes. 


Hi, I’m Dave O’Donnell. I’m a London-based freelance creative producer and director.

I began my career in radio, working at independent production company Somethin’ Else in 2008. With much of my time spent producing radio shows across the BBC on Radio 1, Radio 1Xtra and Radio 6Music, I took time away from the radio department in 2011 to work in the digital department, producing the Cannes Lion winning The Nightjar binaural iPhone game with Wrigley’s.

Around that time, I began expanding my interests beyond audio, learning photography and videography, integrating both into my radio work.

I left Somethin’ Else in 2013 to launch Mistral Productions with Gilles Peterson and Simon Goffe, producing work for British Airways, New Zealand Air, Polydor, Rockstar Games’ Grand Theft Auto 5, and Universal.

In 2015, with support from WeTransfer, we began developing online radio platform Worldwide FM, and in September 2016, the station went live, broadcasting 24 hours a day, with 40 hours of original radio programming every week.

Throughout year 1, Worldwide FM live-streamed video for key shows and interviews, whilst also getting out of the studio to broadcast from live events. The station’s audio and video output was designed to maximise growth and engagement, and we continued to refine the station’s offering by using audience data to ensure we focused our time and energy on content that resonates with our audience’s interests and habits.

In 2017, following successful content partnerships with Ace Hotels and Lufthansa, Worldwide FM won the Radio Academy’s ARIAS Online Radio Station of the Year Award.

In October 2017, I decided to explore new opportunities within an independent, freelance capacity. Below are a selection of recent Sound Motives Studio projects, as well as some inspirations that have been exciting me.

For a complete archive, head over to the blog.

The Guardian Voice Lab – Year In Review

As previously discussed in an early blog post, in late October I began a 6 month contract at The Guardian's Voice Lab, fulfilling the role of editorial lead/audio producer within a 4-person software-focused team (alongside a product lead, a programmer and an UX...

The Guardian Voice Lab

At the end of October I was offered a role working on a new initiative from The Guardian developing audio content for Google's Home smart speaker and Google Assistant. Guardian News & Media is pleased to announce the launch of Guardian Voice Lab - an in-house team...

EY’s The Better Question Podcast

Back in August I started freelancing with the gang over at Atomized Studios (part of Freuds PR). They'd begun producing a podcast series for EY entitled The Better Question, which looks to 'answer the better questions that will help CEOs and other senior executives...

Strrr TV – Matthew Plummer Fernandez

In his Strrr episode, Matthew explores the role that algorithms play in everyday life and culture. From their beginnings in the simple animations of the 1970s and 80s, through to the cutting edge neural networks and artificial intelligence of today, Matthew reveals the various ways in which algorithms are playing an increasing central role in our lives.

Technology Intelligence Podcast Series One Review

From February through to the end of May, I produced a six-part podcast series for The Telegraph newspaper, as part of their Technology Intelligence initiative. Working with journalist Harry De Quetteville as host, the series explores the future...

Strrr TV – Nelly Ben Hayoun

I first met Nelly back in 2016 whilst Worldwide FM was broadcasting from LA, for WeTransfer's 'How We Do LA' event. The day I was due to fly home to London, I spent a fun couple hours wandering around The Museum of Contemporary Art with her and...

Technology Intelligence Podcast: Episode 2 – The Future of Cars

I'm currently producing the Technology Intelligence podcast series for The Telegraph. I'm making 6 episodes, with delivery deadlines every fortnight. For each episode we focus on a different sector which is being disrupted by technology, and...

Technology Intelligence Podcast: Episode 1 – The Future of Money

In mid-March I was asked to produce a new podcast series for The Telegraph, around a new initiative from the paper, Technology Intelligence. Technology Intelligence is a major new journalism initiative from the Telegraph. Our mission is to chronicle for our audience...

Strrr TV – Marie Jacotey

Back in February I headed down to Bermondsey to shoot another episode of Strrr TV with french illustrator Marie Jacotey. Check the episode here! Marie Jacotey is a London-based, French artist, whose work has established her as an enduring and charming presence on the...

Speaking at Music And Communities Conference 4 – Bucharest

At the end of the month I'll be speaking at the Music And Communities Conference 4 in Bucharest, for Black Rhino alongside Orpheu de Jong, from Amsterdam's Red Light Radio. It will be my first time in Romania, so very much looking forward to it! Our fourth conference...

If you'd like to contact Sound Motives Studio, drop us a line and we'll get right back to you.

8 + 3 =

Alongside my freelance work, I develop my own personal projects, including a new series of the Sound Motives podcast, due autumn 2018.